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Categories: Pearson Australia (owners of the Penguin Group) approached Interbrand to create a new brand for Bookworld. Pearson recently purchased the digital assets of Borders and has transitioned the site and customers to Bookworld.com.au. Our brief was to build a compelling brand and an engaging experience. Our solution was born from asking ourselves a very simple question: have you ever wondered where the characters go when you close the book? The answer […] |
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Bookworld Online Ad
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